Millisecond Forums

Checking brand association

https://forums.millisecond.com/Topic10059.aspx

By nishchayad - 3/24/2013

HI Everyone,


I am relatively new to the Implicit testing & need your expert opinion in having right test design.


I want to design an implicit test to gauge strength of association of three brands across 8 attributes. I was thinking of prime based lexical decision task. Request you to please let me know if it is a appropriate design or something else can be better suited for this.



Regards,


Nishchaya