Millisecond Forums

Hi,

I'm using the Brand Association Reaction Time Task (http://www.millisecond.com/download/library/brandassociationreactiontime/) based on Till et al. (2011) 
(Till, B.D., Baack, D. & Waterman, B. (2011). Strategic brand associations maps: developing brand insight. Journal of Product & Brand Management, 20, 92-100.)
I'd like to know if it is possible to use the IAT with questions in lieu of concepts and product pictures of brands instead of names of brands.
For example:
1. I show a Dom Perignon bottle in picture
2. I ask questions such as: "It costs 200€, would you buy it?" 
3. People reply yes or no

I hope someone can help me
Thanks a lot!
Simone