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Hi Jason, Due to the limitations of displays that Dave mentions, researchers seeking to achieve subliminal presentations typically use "masking" - i.e. presenting another mask stimulus immediately before and/or after the target stimulus such that the forward mask is overwritten by the target stimulus, which is then overwritten by the backward mask. By sandwiching the target as such, you can present it for longer durations (17-50ms depending on the masks and stimuli) without it being consciously perceptible. This gives automatic neural circuitry more exposure to the stimulus without conscious circuits getting involved. -Sean
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