sign of D score


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adkatz2
adkatz2
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Thanks
in advance for helping me with this question.  I'm embarrassed to say 
that I'm having trouble interpreting the D-score based on my reading of
Greenwald's SPSS scoring syntax, so I want to check my understanding. 
His syntax says that:


". . . high scores indicate stronger association of 'attribute_left_label'
with 'TARGET_2_LABEL' than 'attribute_right_label' with 'TARGET_2_LABEL.'"


I used the racial attitudes IAT program provided by Greenwald at his website in my data collection, but I can't determine how these instructions correlate with "attribute_right_label" and "TARGET_2_LABEL."  If I'm reading the literature correctly, however, it would appear that higher D-scores demonstrate a preference for compatible over incompatible associations--is this correct?  So, since "White" is typically associated with "pleasant" for most White Americans--and is therefore compatible--a higher D-score for a White participant would indicate greater compatible associations (higher pro-White bias and greater automatic prejudice toward Blacks).  On the other hand, White Americans with lower automatic prejudice toward Blacks (or Blacks with pro-Black bias) might have low or even negative D-scores.


I think I ran the scoring syntax correctly, but I have a mix of negative and positive scores, so I want to make sure I understand who is who.  I hope this question is clear--Thanks!


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adkatz2 - 14 Years Ago
Dave - 14 Years Ago
adkatz2 - 14 Years Ago

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